CSR – a tool to increase employee engagement?
For some companies their CSR commitment simply involves giving money to a couple of non-profit organisations a few times a year. Others regard CSR as a great marketing opportunity: let’s show the world and our customers that we care, that we give back to society.
But I rarely come across a company that regards CSR as a way to boost employee engagement, to motivate staff and to increase loyalty.
One of the HR directors participating in our Best of HR Project shared with us how CSR and employee motivation are strongly linked in their organisation. She also gave us some hints as to how a system like this can be built up until the CSR buzz spreads among employees like a virus.
Let me share some of the things she said.
CSR is a joint effort between individuals and the company
“We are very proud of our CSR programme. Whenever the company gives to charity we always make sure that our employees are part of it. Read More