The high ROI sales development programme
“We need some sort of sales development”
“Our sales team is not doing well. The markets have shrunk and we haven’t reached our targets in the last 6 months. We need to find new ways. We need new skills. We need some sort of sales development,” complains the Head of Sales
“No problem,” says HR. “We could organise some sales training.”
Sounds easy, doesn’t it? But it’s not so easy in real life.